Trends
Emerging trends shaping our world.
Mahindra Abandons AI-Generated Influencer Ava Amid Backlash
Mahindra Racing drops AI influencer Ava amid public outcry. Critics argue for a real, human ambassador over an artificial one. The move prompts discussions on the role of AI in motorsport branding.
Starlyst•Jan 12, 2024
Youth Turn to Influencers Over Journalists for News, Says Reuters Institute Study
Influencers are becoming primary news sources for young audiences, overtaking traditional media, according to a Reuters Institute report. TikTok and Snapchat users are relying on influencers for news more than mainstream media, highlighting a changing landscape in news consumption.
Starlyst•Aug 12, 2023
Navigating the New FTC Guidelines: A Guide for US Influencers
FTC's revised guidelines empower businesses to navigate influencer marketing responsibly, fostering transparency and trust in the digital age
Starlyst•Aug 9, 2023
Revealed: The Four Influencer Marketing Agencies Collaborating with the Indian Government!
The Indian Government has enlisted four influencer marketing agencies for dissemination of information related to government schemes and campaigns.
Starlyst•Aug 5, 2023
Digital Dilemma: Italy's Virtual Influencer Venus Anadyomene Faces Backlash and Praise
Italy's virtual influencer campaign sparks controversy featuring Botticelli's Venus Anadyomene on Instagram. Critics claim it cheapens art heritage, while followers engage with travel tips and logo reveals. A digital dilemma for Italy's Ministry of Tourism.
Starlyst•Aug 3, 2023
Slice of Success: Earn $110,000 as a 'Pizza Influencer' in NYC!
Slice, the leading online pizza platform connecting local pizzerias with customers, is on the hunt for a full-time influencer to join its dynamic marketing team. This exciting role entails becoming the "face" of the company on social media, with a mouthwatering salary ranging from $85,000 to $110,000, as per the job posting. The chosen influencer will be responsible for creating captivating social media videos featuring delectable pizza content. They will also receive a weekly stipend to suppor
Starlyst•Jul 30, 2023
X Unveils Global 'Ads Revenue Sharing' Program, Empowering Creators with Lucrative Opportunities
Earlier this month, Twitter — which has since rebranded as X — began sharing ad revenue with verified creators in an attempt to retain top talent on its platform. Today, the company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to posts by X owner Elon Musk, aims to dole out $5 million in the first round of creator payments. This would be cumulative from the month of February onward, he noted. Several creators posted they ha
Starlyst•Jul 30, 2023
The Secret 99% of People Don’t Know About Instagram Growth: Unveiling the Power of 'Other' Reach
Discover the Hidden Source of Instagram Growth and Skyrocket Your Influence!
Starlyst•Jul 18, 2023